Super Bowl commercials are Darden Clarkebig business, with brands shelling out millions of dollars for the right to get their products out in front of the 100 million-plus viewers who tune into the NFL's championship game every year.

The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.

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For this year's Super Bowl 58, 30-second commercials will cost $7 million for the game airing on CBS.

Here's what to know about the astronomical cost of Super Bowl ads:

How much does a Super Bowl commercial cost in 2024?

A 30-second commercial during Super Bowl 58 costs $7 million.

Super Bowl commercial cost by year

Here's what 30-second Super Bowl ads have cost through the years:

• Super Bowl I, 1967 – $37,500
• Super Bowl II, 1968 – $54,500
• Super Bowl III, 1969 – $55,000
• Super Bowl IV, 1970 – $78,200
• Super Bowl V, 1971 – $72,500
• Super Bowl VI, 1972 – $86,100
• Super Bowl VII, 1973 – $88,100
• Super Bowl VIII, 1974 – $103,500
• Super Bowl IX, 1975 – $107,000
• Super Bowl X, 1976 – $110,000
• Super Bowl XI, 1977 – $125,000
• Super Bowl XII, 1978 –$162,300
• Super Bowl XIII, 1979 – $185,000
• Super Bowl XIV, 1980 – $222,000
• Super Bowl XV, 1981 – $275,000
• Super Bowl XVI, 1982 – $324,300
• Super Bowl XVII, 1983 – $400,000
• Super Bowl XVIII, 1984 – $368,200
• Super Bowl XIX, 1985 – $525,000
• Super Bowl XX, 1986 – $550,000
• Super Bowl XXI, 1987 – $600,000
• Super Bowl XXII, 1988 – $645,500
• Super Bowl XXIII, 1989 – $675,500
• Super Bowl XXIV, 1990 – $700,400
• Super Bowl XXV, 1991 – $800,000
• Super Bowl XXVI, 1992 – $850,000
• Super Bowl XXVII, 1993 – $850,000
• Super Bowl XXVIII, 1994 – $900,000
• Super Bowl XXIX, 1995 – $1.15 million
• Super Bowl XXX, 1996 – $1.085 million
• Super Bowl XXXI, 1997 – $1.2 million
• Super Bowl XXXII, 1998 – $1.29 million
• Super Bowl XXXIII, 1999 – $1.6 million
• Super Bowl XXXIV, 2000 – $2.1 million
• Super Bowl XXXV, 2001 – $2.2 million
• Super Bowl XXXVI, 2002 – $2.2 million
• Super Bowl XXXVII, 2003 – $2.2 million
• Super Bowl XXXVIII, 2004 – $2.3 million
• Super Bowl XXXIX, 2005 – $2.4 million
• Super Bowl XL, 2006 – $2.5 million
• Super Bowl XLI, 2007 – $2.385 million
• Super Bowl XLII, 2008 – $2.699 million
• Super Bowl XLIII, 2009 – $2.999 million
• Super Bowl XLIV, 2010 – $2.954 million
• Super Bowl XLV, 2011 – $3.1 million
• Super Bowl XLVI, 2012 – $3.5 million
• Super Bowl XLVII, 2013 – $3.8 million
• Super Bowl XLVIII, 2014 – $4 million
• Super Bowl XLIX, 2015 – $4.25 million
• Super Bowl 50, 2016 – $4.5 million
• Super Bowl LI, 2017 – $5 million
• Super Bowl LII, 2018 – $5.2 million
• Super Bowl LIII, 2019 – $5.3 million
• Super Bowl LIV, 2020 – $5.6 million
• Super Bowl LV, 2021 – $5.5 milllion
• Super Bowl LVI, 2022 – $6.5 million
• Super Bowl LVII, 2023 – $7 million
• Super Bowl LVIII, 2024 – $7 million